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Matching Marketing Strategies to Corporate Culture: The Parcel and the Wall

Journal of General Management

Impact Factor: 1.5 / 5-Year Impact Factor: 1.7

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First published online June, 1988

Matching Marketing Strategies to Corporate Culture: The Parcel and the Wall

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Volume 13, Issue 4

https://doi.org/10.1177/030630708801300402

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