Abstract

Get full access to this article
View all access options for this article.
References
1.Grimm's Fairy Tales
2.
Grinyer P. H.
, “Some Dangerous Axioms of Corporate Planning” , Journal of Business Policy , Autumn 1972 .
3.
Ansoff Igor
, Business Strategy , Penguin Books , 1969 .
4.
Humble John
, Improving Business Results , McGraw Hill , 1966 .
5.
Brion J. M.
, Corporate Market Planning , Wiley , 1967 .
6.
Ward Peter E.
, Dynamics of Planning , Pergamon 1970 .
7.
Lindblom Charles E.
, The Intelligence of Democracy , New York : The Free Press , 1965 .
8.
Norburn David
, Ph.D. Thesis , City University , 1972 .
9.
Newbould Gerald
, Management and Merger Activity , Guthstead , 1970 .
10.
Ansoff H. Igor
, “Does Planning Pay?” , Long Range Planning , December 1970 .
11.
Denning B. W.
, “The Pitfalls of Long Range Planning” , Financial Times 19th June 1970 .
12.
Taylor Bernard
, “The Future Development of Corporate Strategy” , Journal of Business Policy , Winter 1971 .
13.
Moser C. A.
, Survey Methods in Social Investigation , Heinemann , 1961 .
14.
Gilmore
and
Brandenberg
, “The Anatomy of Corporate Planning” , Harvard Business Review , November 1962 .
15.
Steiner G. A.
, Top Management Planning , Macmillan 1969 .
