This study aims to understand the influence of critical success factors (CSFs) on coopetition and innovation performance. Using Modified Total Interpretive Structural Modelling technique (M-TISM) and MICMAC (Matriced’ Impacts Croisés Multiplication Appliquée á un Classement) analysis, this study establishes the relationships between various CSFs. M-TISM is used to develop a hierarchical model, and MICMAC analysis is used to study the driver-dependence relationship. Based on the extant literature, seven CSFs are identified as key drivers of coopetition and innovation performance. A five-level hierarchical model illustrates the interlinkages between CSFs and their impact on coopetition. Furthermore, MICMAC analysis categorises CSFs into independent, linkage, and dependent factors. The study offers a structured approach to understanding how firms can optimise coopetition for better innovation outcomes. This study provides insights for practitioners to refine coopetition strategies and enhance innovation-driven performance in highly competitive industries. The study contributes to understanding innovation, performance measurement, coopetition, and modelling literature. This study provides a multi-level hierarchical framework highlighting how firms can strategically leverage CSFs for coopetition and attaining better innovation performance.
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