AakerD. A. (1990), ‘Brand Extensions: the good, the bad and the ugly’, Sloan Management Review, Vol. 31, Summer, pp. 47–56.
2.
AakerD. and JoachimsthalerE. (2000), ‘The Brand Relationship Spectrum’, California Management Review, Vol. 42, No. 4, pp. 8–23.
3.
AlgesheimerR.DholakiaU. and HerrmannA. (2005), ‘The Social influence of Brand Community: Evidence from European Car Clubs’, Journal of Marketing, Vol. 69, July, pp. 19–34.
4.
BehnkeJohn A., CalebE., Finch and Gairdner B.Moment (eds.), (1978), The Biology of Aging, New York: Plenum Press.
5.
BeverlandM. and EwingM. (2005), ‘Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Volley’, Business Horizons, Vol. 48, September/October, pp. 385–391.
6.
BlumenthalD. (2002), ‘Beyond ‘form versus content‘: Simmelian theory as a framework for adaptive brand strategy’, Journal of Brand Management, Vol. 10, No. 1, pp. 9–18.
7.
ComfortAlex (1979), The Biology of Senescence, New York: Elsevier.
8.
DawkinsR. (1976), The Selfish Gene, Oxford: Oxford University Press.
9.
DayG. (1981), ‘The product life cycle: Analysis and applications issues’, Journal of Marketing, Vol. 45, Autumn, pp. 60–67.
10.
de ChernatonyL. (2006), From Brand Vision to Brand Evaluation, strategically building and sustaining brands, second edition, Oxford: Butterworth Heinemann.
11.
DhallaN. K. and YuspehS. (1976), ‘Forget the product life cycle concept!’, Harvard Business Review, Vol. 54, No. 1, January/February.
12.
EldredgeN. and GouldS. J. (1972), ‘Punctuated equilibria: an alternative to phyletic gradualism’ In: SchopfT. M. (ed.), Models in Paleobiology, San Francisco: Freeman, Cooper and Co, pp. 82–115.
13.
EwingM. T.FowldsD. A. and ShepherdI. R. B. (1995), ‘Renaissance: a case study in brand revitalization and strategic realignment’, Journal of Product and Brand Management, Vol. 4, No. 3, pp. 19–26.
14.
EwingM. T. and JonesJ. P. (2000), ‘Agency beliefs in the power of advertising’, International Journal of Advertising, Vol. 16, No. 3, pp. 335–348.
15.
FinchCaleb E. (1976), ‘The Regulation of Physiological Changes During Mammalian Aging’, The Quarterly Review of Biology, March, Vol. 51, No. 1, pp. 49–83.
16.
FinchCaleb E.Longevity, Senescence, and the Genome (1991), Chicago: University of Chicago Press.
17.
FinchCaleb E. and JohnsonT. E. (eds.) (1990), Molecular Biology of Aging, New York: Wiley-Liss.
18.
FournierS. (1998), ‘Consumers and Their Brands, Developing Relationship Theory in Consumer Research’, Journal of Consumer Research, Vol. 24, March, pp. 343–372.
19.
GolderP. N. (2000), ‘Historical Method in Marketing Research with new Evidence on Long-Term Market Share Stability’, Journal of Market Research, Vol. 37, May, pp. 156–172.
20.
GolderP. N. and TellisG. J. (1993), ‘Pioneer Advantage: Marketing Logic or Marketing Legend?’, Journal of Marketing Research, Vol. 30, May, pp. 158–70.
21.
HayflickL. (1965), ‘The Limited in vitro Lifetime of Human Diploid Strains’, Experimental Cell Research, Vol. 37, pp. 614–636.
22.
HayflickL. (1980), ‘The Cell Biology of Human Aging’, Scientific American, January, Vol. 242, No. 1, pp. 58–65.
23.
HemL.De ChernatonyL. and IversenN. (2003), ‘Factors Influencing Successful Brand Extensions’, Journal of Marketing Management, Vol. 19, pp. 781–806.
24.
HoltD. (2004), How Brands Become Icons, Harvard Business School Press.
25.
Interbrand (2006), ‘Best Global Brands 2006’, London: Interbrand.
26.
JevonsC. (2005), ‘The return of the prodigal brand’, 12th Conference on Historical Analysis and Research in Marketing (CHARM), April, Long Beach, California.
27.
JevonsC.GabbottM. and De ChernatonyL. (2005), ‘Customer and brand manager perspectives on brand relationships: a conceptual framework’, Journal of Product and Brand Management, Vol. 14, No. 5, pp. 300–309.
28.
KellerK. L. (1999), ‘Managing brands for the long run: brand reinforcement and revitalization strategies’, California Management Review, Vol. 41, No. 3, Spring, pp. 102–124.
29.
KhalilE. L. (2000), ‘Symbolic Products: Prestige, Pride and Identity Goods’, Theory and Decision, August, Vol. 49, No. 1, pp. 53–77.
30.
KhalilE. L. (2004), ‘The Gift Paradox: Complex Selves and Symbolic Goods’, Review of Social Economy, Vol. 62, No. 3, September, pp. 379–392.
31.
KumarN. (2003), ‘Kill a brand, keep a customer’, Harvard Business Review, Vol. 81, No. 12, December, pp. 86–95.
32.
LandmanO. (1991), ‘The Inheritance of Acquired Characteristics’, Annual Review of Genetics, Vol. 25, pp. 1–20.
33.
LehuJ.-M. (2006), Brand rejuvenation, how to protect, strengthen and add value to your brand to prevent it from ageing, London: Kogan Page.
34.
McWilliamG. (2000), ‘Building stronger brands through online communities’, Sloan Management Review, Vol. 41, No. 3, Spring, pp. 43–54.
35.
MerrileesB. (2005), ‘Radical Brand Evolution: a Case-Based framework’, Journal of Advertising Research, Vol. 45, No. 2, pp. 201–210.
36.
MunizA. M. and O'GuinnT. C. (2001), ‘Brand Community’, Journal of Consumer Research, Vol. 27, March, pp. 412–432.
37.
NortonJ. A. and BassF. M. (1987), ‘A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High Technology Products’, Management Science, Vol. 33, No. 9, pp. 1069–1086.
38.
NortonJ. A. and BassF. M. (1992), ‘Evolution of Technological Generations: The Law of Capture’, Sloan Management Review, Vol. 33, No. 2, pp. 66–77.
39.
NoyesR. (1973), ‘Seneca on death’, Journal of Religion and Health, Vol. 12, No. 3, pp. 223–240.
40.
OrmerodP. (2005), Why Most Things Fail, London: Faber and Faber.
41.
PlummerJ. T. (1990), ‘Outliving the Myths’, Journal of Advertising Research, Vol. 30, pp. 26–28, February/March.
42.
RocksteinM. with SussmanM. L. and CheskyJ. (eds.), (1974), Theoretical Aspects of Aging, New York: Academic Press.
SchumpeterJ. (1943), ‘Capitalism, Socialism and Democracy’, New York: Harper Perennial.
45.
ShethJ. and SisodiaR. S. (1999), ‘Revisiting Marketing's Lawlike Generalizations’, Journal of the Academy of Marketing Science, Vol. 27, No. 1, pp. 71–87.
46.
SimonH. (1979), ‘Dynamics of Price Elasticity and Brand Life Cycles: an empirical study’, Journal of Marketing Research, Vol. 16, No. 4, November, pp. 439–52.
47.
TellisG and CrawfordC. M. (1981), ‘An Evolutionary Approach to Product Growth Theory’, Journal of Marketing, Vol. 45, Fall, pp. 125–132.
48.
WiseR. and PierceA. (2005), ‘Finding new paths to growth by managing brand portfolios well’, Journal of Business Strategy, Volume 26, No. 4, pp. 10–11.
49.
ZymanS. (1999), The end of marketing as we know it, NY: Harper Collins.