MichellP.C.N., and CataquetH., ‘Establishing the Causes of Disaffection in Agency-Client Relations’, Journal of Advertising Research, Vol. 32, No. 2, 1992, pp. 41–8.
2.
RossiterJ.R., and PercyL., Advertising Communications and Promotion Management, New York: McGraw-Hill, 1997.
3.
LeavyB., ‘Creativity—The New Imperative,’Journal of General Management, Vol. 28, No. 1, 2002, pp. 70–86.
4.
HelgesenT., ‘Advertising Awards and Advertising Agency Performance Criteria’, Journal of Advertising Research, Vol. 34, No. 4, 1994, pp. 44–53.
5.
HelgesenT., ‘Advertising Awards and Advertising Agency Performance Criteria’, Journal of Advertising Research, Vol. 34, No. 4, 1994, pp. 44–53.
6.
SchweitzerJ.C., and HestorJ.B., ‘The Importance of Winning Advertising Award Shows’, Southwestern Mass Communications, Vol. 7, No. 1, 1992, pp. 55–66.
7.
IbarraH., ‘Homophily and Differential Returns: Sex Differences in Network Structure and Access in an Advertising Firm’, Administrative Science Quarterly, Vol. 37, No. 3, 1992, pp. 422–447.
8.
MoriartyS.E., ‘Effectiveness, Objectives, and the Effie Awards’, Journal of Advertising Research, Vol. 36, No. 4, 1996, pp. 54–63.
9.
KoverA.J., and GoldbergS.M., ‘The Games Copywriters Play: Conflict, Quasi-Control, a New Proposal’, Journal of Advertising Research, Vol. 35, No. 4, 1995, pp. 52–62.
10.
BakerS., Systematic Approach to Advertising Creativity, New York: McGraw-Hill, 1979.
11.
KedingA., and BivensT., How to Produce Creative Advertising, Lincolnwood, Ill.: NTC Business Books, 1990.
12.
IbarraH., op. cit.
13.
WackmanD.B., SalmonC.T., and SalmonC.C., ‘Developing an Advertising Agency-Client Relationship’, Journal of Advertising Research, Vol. 26, No. 6, 1986, pp. 21–28.
14.
WillsJ.R., ‘Winning New Business: An Analysis of Advertising Agency Activities’, Journal of Advertising Research, Vol. 32, No. 5, 1992, pp. 10–16.
15.
PolonskyM.J., and WallerD.S., ‘Does Winning Advertising Awards Pay?: The Australian Experience’, Journal of Advertising Research, Vol. 35, No. 1, 1995, pp. 25–35.
16.
PolonskyM.J., and WallerD.S., ‘Does Winning Advertising Awards Pay?: The Australian Experience’, Journal of Advertising Research, Vol. 35, No. 1, 1995, pp. 25–35.
17.
WestD.C., ‘Restricted Creativity: Advertising Agency Work Practices in the US, Canada and the UK’, The Journal of Creative Behaviour, Vol. 27, No. 3, 1993, pp. 200–213.
18.
SimontonD.K., Scientific Genius, Cambridge: Cambridge University Press, 1988.
19.
AmabileT.M., The Social Psychology of Creativity, New York: Springer-Verlag, 1983.
20.
MichellP.C.N., ‘Auditing of Agency-Client Relations’, Journal of Advertising Research, Vol. 26, No. 6, 1986, pp. 29–41.
21.
JoharG.V., HolbrookM.B., and SternB.B., ‘The Role of Myth in Creative Advertising Design: Theory, Process And Outcome’, Journal of Advertising, Vol. 15, No. 2, 2001, pp. 1–25.
22.
OgilvyD., Ogilvy on Advertising, New York: John Wiley, 1983.
23.
RosenspanA., ‘The Care and Feeding of Creative’, Direct Marketing, 1995, January, pp. 18–22.
24.
BernbachW., ‘William Bernbach Defines the Four Disciplines of Creativity’, Advertising Age, July 5, 1974, pp. 21–23.
25.
DoyleP, CorstjensM., and MichellP., ‘Signals of Vulnerability in Agency-Client Relations’, Journal of Marketing, Vol. 44, No. 4, 1980, pp. 18–23. -
