Sentence,A. and ClarkeJ., The Contribution of Design to the UK Economy, London Business School Research Report, June 1997.
4.
Schmitt,B. and SimonsonA., Marketing Aesthetics: The Strategic Management of Brands, Identity and Image, New York: The Free Press, 1997.
5.
Hollins,W., ‘Design in the Service Sector’, Managing Service Quality, March 1993, pp. 33–37.
6.
Gilmore,J.H. and Pine,B.J., ‘The Four Faces of Mass Customization’, Harvard Business Review, Vol. 75, No. 1, 1997, pp. 91–101.
7.
PineB.J., Mass Customization: The New Frontier in Business Competition, Harvard Business School Press, 1992.
8.
Pine,B.J. and GilmoreJ.H., ‘Welcome to the Experience Economy’, Harvard Business Review, Vol. 76, No. 4, 1998, pp. 97–105.
9.
Taylor,A., ‘How Toyota Defies Gravity’, Fortune, August 12, 1997.
10.
RogersE.M., Diffusion of Innovations, (3rd Edition), New York: Free Press, 1983.
11.
MooreG.A., Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers, Tulsa: Capstone, 1999.
12.
MooreG.A., Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, Customers, Tulsa: Capstone, 1999.
13.
Business Week, ‘Winners: The Best Product Designs of the Year’, June 2, 1997, pp. 92–111 and May 25, 1998, pp. 78–104.
14.
Fortune, ‘The Second Coming of Apple Through a Magical Fusion of Man — Steve Jobs — and the Company’, November 9, 1998.
15.
Barney,J.B, ‘Firm Resources and Sustained Competitive Advantage’, Journal of Management, Vol. 17, No. 1, 1991, pp. 99–120.
16.
Prahalad,C.K. and HamelG., ‘The Core Competence of the Corporation’, Harvard Business Review, Vol. 68, No. 3, 1990, pp. 79–91.
17.
BarneyJ.B., ‘Organizational Culture: Can it be a Source of Sustained Competitive Advantage?’, Academy of Management Review, Vol. 11, No. 3, 1986, pp. 656–665.
18.
Schmitt,B. and SimonsonA., 1997, op. cit.
19.
Nonaka,I., ‘The Knowledge Creating Company’, Harvard Business Review, Vol. 69, No. 6, 1991, pp. 96–104.
20.
Nonaka,I. and TakeuchiH., The Knowledge-Creating Company, Oxford, New York, 1994.
Reed,R. and DeFillipiR.J., ‘Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage’, Academy of Management Review, Vol. 15, No. 1, 1990, pp. 88–102.
23.
Mosakowski,E., ‘Strategy Making Under Causal Ambiguity: Conceptual Issues and Empirical Evidence’, Organization Science, Vol. 8. No. 4, 1997, pp. 414–442.
24.
Schmitt,B. and SimonsonA., 1997, op. cit.
25.
Schmitt,B. and SimonsonA., 1997, op. cit.
26.
Hall,R., ‘The Strategic Analysis of Intangible Assets’, Strategic Management Journal, Vol. 13, No. 2, 1992, pp. 135–144.
27.
Hall,R., ‘The Strategic Analysis of Intangible Assets’, Strategic Management Journal, Vol. 13, No. 2, 1992, pp. 135–144.
28.
Hall,R., ‘A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage’, Strategic Management Journal, Vol. 14, No. 8, 1993, pp. 607–618.
29.
BalmerJ.M.T., ‘The Three Virtues and Seven Deadly Sins of Corporate Brand Management’, Journal of General Management, Vol. 27, No. 1, 2001, pp. 1–17.