HaxA.C., ‘Building the Firm of the Future’, Sloan Management Review, Spring, 1989, pp. 75–82.
2.
Ohmae,K., ‘Managing in the Borderless World’, Harvard Business Review, 7 (May-June), 1985, pp. 152–161.
3.
Zou,S. and CavusgilS. T., ‘Global Strategy: A Review and an Integrated Conceptual Framework’, European Journal of Marketing, 30 (1), 1996, pp. 62–69.
4.
HibbertE. P., Marketing Strategy in International Business, London, McGraw-Hill, 1989.
5.
Zou and Cavusgil, 1995, op. cit.
6.
Levitt,T., “The Globalisation of Markets’, Harvard Business Review, 61 (May-June), 1983, pp. 92–102.
7.
Hax, 1989, op. cit.
8.
Richardson,P., Internet Marketing: Readings and Online Resources, New York, McGraw Hill Higher Education, 2000.
9.
StewartP. B., ‘A Template for E-Commerce’, Informationweek, Mar 13, Issue 777, 2000, pp. 170–171.
10.
Bachelor,B., ‘World-wide E-Commerce: It's more than a Web Site’, Informationweek, May 8, Issue 785, 2000, pp. 47–48.
11.
Stewart, 2000, op. cit.
12.
Brennar,C. and Pearson,T.‘The Internet: Marketing and Business Opportunities’, in Komenar,M. (ed.), Electronic Marketing, John Wiley and Sons, 1997.
13.
Melewar,T.C. and NarvalekarA., ‘Leveraging Corporate Identity in the Digital Age’, Marketing Intelligence and Planning, 20, (2), 2002.
14.
Hibbert, 1989, op. cit.
15.
Lockett,A. and BlackmanI., ‘Strategies for Building a Customer Base on the Web: Symbiotic Marketing’, Journal of Strategic Marketing, 9, (1), 2001, pp. 47–68.
16.
Brennar and Pearson, 1997, op. cit.
17.
Komenar,M., Electronic Marketing, John Wiley and Sons, 1997.
18.
Patel,J., Schnecker,M., Desai,G. and LevittJ., ‘Tools for Growth in E-Commerce’, Informationweek, Dec 7, Issue 712, 1998, pp. 91–104.
19.
Ohmae, 1985, op. cit.
20.
Farley,J.U. and LehmannD.R., ‘Cross-national Laws and Differences in Market Response’, Management Science, 40 (1), 1994, pp. 111–122.
21.
Darwar,N. and ParkerP., ‘Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance and Retailer Reputation as Signals of Product Quality’, Journal of Marketing, April, 1994, pp. 81–95.
22.
Walters,P. G. P., ‘Global Market Segmentation: Methodologies and Challenges’, Journal of Marketing Management, 13, 1997, pp. 165–177.
23.
YipG.S., ‘Patterns and Determinants of Global Marketing’, Journal of Marketing Management, 13, 1997, pp. 153–164.
24.
Reynolds,J., ‘Who Will Dominate European E-Commerce?: Threats and Opportunities for European Retailers’, International Journal of Retail and Distribution Management, 28, (1), 1999, pp. 9–15.
25.
Reynolds,J., ‘Who Will Dominate European E-Commerce?: Threats and Opportunities for European Retailers’, International Journal of Retail and Distribution Management, 28, (1), 1999, pp. 9–15.
26.
The Economist, ‘We Have Lift Off’, Feb 1, 2000, economist.com
27.
Reynolds, 1999, op. cit.
28.
Reynolds, 1999, op. cit.
29.
Armstrong,L., ‘Fashion's Going Global’, The Times, Mar 30, 2001.
30.
Heckman,J., ‘International in Internet Closes US Lead’, Marketing News, 34, (4), 2000, pp. 7–8.
31.
Heckman,J., ‘International in Internet Closes US Lead’, Marketing News, 34, (4), 2000, pp. 7–8.
32.
Rasmusson,E., ‘Targeting Global E-Customers’, Sales and Marketing Management, 152, (1), 2000, pp. 78–79.
33.
Engler,N., ‘Global E-Commerce’, Informationweek, Oct, Issue 755, 1999, pp. 88–94.
34.
Heckmann, 2000, op. cit.
35.
Bachelor, 2000, op. cit.
36.
Bachelor, 2000, op. cit.
37.
Cateora,P. and GhauriP., International Marketing, European Edition, London McGraw Hill, 2001.
38.
Keegan,W., Global Marketing Management, Seventh Edition, New Jersey, Prentice Hall, 2001.
39.
Rasmusson,E., ‘E-Commerce Around the World’, Sales and Marketing Management, 152, (2) 2000, pp. 94–95.
40.
Walters, 1997, op. cit.
41.
Ghoshal,S. and HaspeslaghP., ‘The Acquisition and Integration of Zanussi by Electrolux: A Case Study’, European Management Journal, 8, 1990, pp. 414–433.
42.
Rasmusson, 2000, op. cit.
43.
Rasmusson, 2000, op. cit.
44.
Glassberg,R., ‘Don't Fear the Cookie Monster’, Brandweek, 41, (38), Oct 2, 2000, pp. IQ38.
45.
The Economist, ‘First America, then the World’, Feb 24, 2000, economist.com
46.
The Economist, 2000, op. cit.
47.
Yorgey,M., ‘A Victory for Direct Marketing in Germany’, Target Marketing, 24, (3), 2001, p. 28.
48.
The Economist, 2000, op. cit.
49.
Engler, 1999, op. cit.
50.
Taylor,D., ‘Web Applications Make a Reality of Global Marketing’, Marketing, March 1, 2001, pp. 12–13.
51.
Engler, 1999, op. cit.
52.
Engler, 1999, op. cit.
53.
Engler, 1999, op. cit.
54.
Engler, 1999, op. cit.
55.
Taylor, 2001, op. cit.
56.
Taylor, 2001, op. cit.
57.
Clare,J., ‘Brands Need to Keep Promises to Shine Online’, Marketing, Feb 8, 2001, pp. 22–23.
58.
Brennar and Pearson, 1997, op. cit.
59.
Clare, 2001, op. cit.
60.
Direct Marketing, ‘Land's End Improves Online Profitability Via My Virtual Model Technology’, 64, (2), 2001, p. 11.
61.
Heckmann, 2000, op. cit.
62.
Heckmann, 2000, op. cit.
63.
Brennar and Pearson, 1997, op. cit.
64.
Knight,G. A. and Cavusgil,S. T., ‘The Born Global Firm: A Challenge to Traditional International Theory’, Advances in International Marketing, 8, 1996, pp. 11–26.
65.
Knight,G. A. and Cavusgil,S. T., ‘The Born Global Firm: A Challenge to Traditional International Theory’, Advances in International Marketing, 8, 1996, pp. 11–26.
66.
Glassberg, 2000, op. cit.
67.
The Economist, 2000, op. cit.
68.
Richardson, 2000, op. cit.
69.
Engler, 1999, op. cit.
70.
Engler, 1999, op. cit.
71.
Engler, 1999, op. cit.
72.
Engler, 1999, op. cit.
73.
McGoldrick,P. J. and Davis,G., International Retailing: Trends and Strategies, London, Pitman, 1995.