KellyJ., CookC. and SpitzerD., ‘Unlocking Shareholder Value: The Keys to Success’, Mergers and Acquisitions – A Global Research Report, KPMG Consulting, 1999, www.kpmg.co.uk/kpmg/uk/services/manage/pubs/m&a99.pdf
5.
KellyJ., CookC. and SpitzerD., ‘Unlocking Shareholder Value: The Keys to Success’, Mergers and Acquisitions – A Global Research Report, KPMG Consulting, 1999, www.kpmg.co.uk/kpmg/uk/services/manage/pubs/m&a99.pdf
6.
The Economist, ‘After the Deal’, 9th January, 1999, www.economist.com
7.
The Economist, ‘After the Deal’, 9th January, 1999, www.economist.com
8.
The Economist, ‘Marriage a la Mode’, 29th April, 2000, www.economist.com
9.
AngwinD. and SavillB., ‘Strategic Perspectives on European Cross-Border Acquisitions’, European Management Journal, 15(4), 1997, pp.423–435.
10.
Kelly, Cook and Spitzer, op. cit.
11.
The Economist, ‘Why Too Many Mergers Miss the Mark’, 4th January, 1997, www.economist.com
12.
Angwin and Savill, op. cit.
13.
FrayL., GaylinD. and DownJ., Successful Acquisition Planning, New York: Warren, Gorham and Lamont, 1985.
14.
The Economist, ‘After the Deal’, 9th January, 1999, op. cit.
New York Times, ‘Kellogg, Brown and Root Gets More Competitive As Identity Emerges’, 21st February, 2000, p. 17.
18.
Van RielC. and BalmerJ., ‘Corporate Identity: The Concept, Its Measurement and Management’, European Journal of Marketing, 31(5/6), 1997, pp. 340–353.
19.
Van RielC. and BalmerJ., ‘Corporate Identity: The Concept, Its Measurement and Management’, European Journal of Marketing, 31(5/6), 1997, pp. 340–353.
20.
MelewarT. C. and JenkinsE., ‘Defining Corporate Identity: The Search for a Holistic Model’, Advanced Issues in Marketing, Warwick Business School, May, 2000, pp. 1–25.
21.
MelewarT. C. and JenkinsE., ‘Defining Corporate Identity: The Search for a Holistic Model’, Advanced Issues in Marketing, Warwick Business School, May, 2000, pp. 1–25.
22.
BalmerJ. and DinnieK., ‘Merger Madness: The Final Coup de Grace’, Journal of General Management, 24(4), 1999, pp. 53–68.
23.
BalmerJ. and DinnieK., ‘Mergers: The Potential Relevance of Corporate Identity and Corporate Communications’, ICCIS Working Paper, University of Strathclyde, 1999/3.
The Economist, ‘After the Deal’, 9th January, 1999, www.economist.com
37.
EisensteinP., ‘And Then There Was One’, Professional Engineer, 13(3), p. 31.
38.
The Economist, ‘A New Kind of Car Company’, 9th May, 1998, www.economist.com
39.
The Economist, ‘Mercedes Goes to Town’, 9th May, 1998, www.economist.com
40.
MelewarT.C. and SaundersJ., ‘International Corporate Visual Identity: Standardisation or Localisation?’, Journal of International Business Studies, 30 (3), 1999, pp. 583–598.
41.
OlinsW., Corporate Identity: Making Business Strategy Visible Through Design,London, Thames and Hudson, 1995.
