Abstract
How is it possible that neo-liberalism can maintain its supremacy within the United States given present contradictions? In this article, I argue that the basis for this supremacy is consent. Making use of both neo-Gramscian and Lacanian theories, I focus on the potential consenting subject of neo-liberalism, what I refer to as the `All American'. However, this potential consenting subject is not truly a subject per se but an identification that constantly forms and re-forms in the reflective gaze of three signifying mirrors that constitute neoliberalism within the contemporary United States. These mirrors are capitalist-market, religious-moral and nationalist-patriotic. Together, they create the `All-American Funhouse', a site in which identity and desire are dialectically engaged toward the perpetuation of neo-liberal supremacy.
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