Milestones of Marketing: A Milestone in Marketing

Abstract

Get full access to this article

View all access options for this article.

References

Bartels, Robert . 1962. The development of marketing thought. Homewood, IL: Irwin.

Gale, Harlow . 1900. On the psychology of advertising. Minneapolis, MN: Harlow Gale.

Hotchkiss, George Burton . 1938. Milestones of marketing. New York: Macmillan.

Hotchkiss, George Burton . n.d. The autobiography of George Burton Hotchkiss, professor, New York University, School of Commerce, Accounting and Finance, 1908-1950. Unpublished manuscript, MC 45, box #1. New York: New York University Archives.

Jones, D. G. Brian . 1995. George Burton Hotchkiss: A voice that carried well. In Marketing history: Marketing's greatest empirical experiment, proceedings of the 7th Marketing History Conference, edited by Kathleen M. Rassuli , Stanley C. Hollander , and Terence Nevett . Lansing: MSU, 83-93.

Maynard, H. H. 1939. Book reviews. Journal of Marketing 3 (4): 411-412.

Savitt, Ronald . 1980. Historical research in marketing. Journal of Marketing 44 (fall): 52-58.

Scott, Walter Dill . 1903. The theory of advertising. Boston: Small, Maynard.

Shapiro, Stanley , and Alton F. Doody , eds. 1968. Readings in the history of American marketing: Settlement to civil war. Homewood, IL: Irwin.