Abstract

Get full access to this article
View all access options for this article.
References
1.
Gray, John
. 1998 . False dawn: The delusions of global capitalism . London : Granta Books .
2.
Hotchkiss, George B.
1938 . Milestones of marketing . New York : Macmillan .
3.
Landes, David S.
1998 . The wealth and poverty of nations . New York : Norton .
