You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

From the Editors

Journal of Macromarketing

Impact Factor: 2.3 / 5-Year Impact Factor: 3.5

Journal Homepage Submission guidelines

Restricted access

Editorial

First published online December, 1998

From the Editors

, , and

Volume 18, Issue 2

https://doi.org/10.1177/027614679801800201

Abstract

Get full access to this article

View all access options for this article.

References

Kilbourne, William , Pierre McDonagh , and Andrea Prothero . 1987. Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm. Journal of Macromarketing 17 (spring): 4-24.

Uusuitalo, Liisa . 1982. Environmental impact of changes in consumption styles. Journal of Macromarketing 2 (fall): 16-30.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Adapting to an Economic Crisis: The Market System vs Hierarchical Governance

Retricted access

Book Review: Advertising and Consumer Culture in Ireland,1922–1962 by Stephanie Rains

Retricted access

Socially Responsible Fintech Using Open Social Innovation

Retricted access

It's a Non-binary World (After All): The Effect of Intersectionality on Transgender Consumers Experiencing Vulnerability