Alderson, W.1956. Marketing behavior and executive action. Homewood, IL: Irwin.
2.
Alderson, W. . 1965. Dynamic marketing behavior. Homewood, IL: Irwin.
3.
Campbell, R. H. , and A. S. Skinner, eds. 1976. Adam Smith: An inquiry into the nature and cause of the wealth of nations. Text established by W. B. Todd. Oxford, UK: Oxford University Press.
4.
Duddy, E. A. , and D. A. Revzan. [1949] 1953. Marketing: An institutional approach. New York: Ronald Press.
5.
Raphael, D. D.1997. Three economists. Oxford, UK: Oxford University Press.
6.
Vaile, R. S. , E. T. Grether, and R. Cox. 1953. Marketing in the American economy. New York: Ronald Press.