Short-term tourist events can have a major economic impact on a local community, while the societal impact can also be significant. In this study, it is argued that economic impact analysis can be a valuable tool for macromarketing analysis, providing important and detailed information on the redistribution that occurs across and within a local community.
Get full access to this article
View all access options for this article.
References
1.
Batey, Peter W. J. , Moss Madden, and Graham Scholefield. 1993. Socio-economic impact assessment of large-scale projects using input-output analysis: A case study of an airport. Regional Studies27 (3): 179-191.
2.
Colclough, W. G. , L. A. Daellenbach, and K. R. Sherony. 1994. Estimating the economic impact of a minor league baseball stadium. Managerial and Decision Economics15 (5): 497-502.
3.
Greising, David . 1996. Run, jump-and sell: Commercial exploitation of sports explodes. Business Week, 29 July, 36-37.
4.
Harris, Nicole . 1996. Let the `04 games begin. Business Week, 5 August, 33.
5.
Hiller, Harry H.1990. The urban transformation of a landmark event: The 1988 Calgary Winter Olympics. Urban Affairs Quarterly26 (1): 118-137.
6.
Johnson, Arthur T. , and Allen L. Sack. 1996. Assessing the value of sports facilities: The importance of non-economic factors. Economic Development Quarterly10 (4): 369-381.
7.
Lee, Sheryl . 1995. Cities heat up race for 2002 Olympics: Salt Lake City, Quebec outspend rivals. Advertising Age, 12 June, 3.
8.
Meade, William K. II , and Robert W. Nason. 1991. Toward a unified theory of macromarketing: A systems theoretic approach. Journal of Macromarketing11 (2): 72-81.
9.
Peirce, Neal R.1998. The worm turns on stadium rip-offs. St. Petersburg Times, 12 January.
10.
Putsis, William P., Jr.1997. Marketing and the use of economic impact analysis. Working paper no. 97-601, Centre for Marketing, London Business School.
11.
Roche, Maurice . 1992. Mega-events and micro-modernization: On the sociology of the new urban tourism. British Journal of Sociology43 (4): 563-600.
12.
Sack, Allen L. , and Arthur T. Johnson. 1996. Politics, economic development, and the Volvo International Tennis Tournament. Journal of Sports Management10: 1-14.
13.
So far, games are a bust for Atlanta merchants . 1996. The Wall Street Journal, 23 July, BI, B6.
14.
Sybrandy, Arthur , Stephen F. Pirog III, and Ronald S. J. Tuninga, 1991. The output of distributive systems: A conceptual framework. Journal of Macromarketing11 (2): 19-28.
15.
Thaler, Richard H.1994. The winner's curse: Paradoxes and anomalies of economic life. Princeton, NJ: Princeton University Press.
16.
Treyz, GeorgeI. 1993. Regional economic modeling: A systematic approach to economic forecasting and policy analysis. New York: Kluwer.
17.
U.S. Department of Commerce . 1992. Regional multipliers: A user hand-book for the regional input-output modeling system (RIMS). 2d ed.Washington, D.C.: Government Printing Office.
