Arndt, Johan (1985). "On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving."Journal of Marketing, 49 (Summer): 11-23.
2.
Bartels, Robert (1962). The Development of Marketing Thought. Homewood, IL: Irwin.
3.
Böhm-Bawerk, Eugen von (1891). The Positive Theory of Capital. London: MacMillan.
4.
Brown, Richard H. (1977). A Poetic for Sociology. Cambridge: Cambridge University Press.
5.
Chandler, Alfred (1977). The Visible Hand: The Managerial Revolution in American Business. Cambridge, MA: Harvard University Press.
6.
Converse, Paul D. (1951). "Development of Marketing Theory: Fifty Years of Progress." In Changing Perspectives in Marketing, edited by Hugh Wales. Urbana: University of Illinois Press.
7.
Copeland, Melvin T. (1958). "Biography on Arch W. Shaw."Journal of Marketing, 22 (3): 313-315.
8.
Dixon, Donald (1990). "Marketing as Production: The Development of a Concept."Journal of the Academy of Marketing Science, 18 (4): 337-343.
9.
Hunt, Shelby D. , and Jerry Goolsby (1988). "The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective." In Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander, edited by Terence Nevett and Ronald Fullerton. Lexington, MA: Lexington Books, pp. 35-51.
10.
McGarry, E.D. (1950). "Some Functions of Marketing Reconsidered." In Theory in Marketing, edited by Reavis Cox and Wroe Alderson. Chicago: Irwin, pp. 263-279.
11.
McGarry, E.D. (1953). "Some New Viewpoints in Marketing."Journal of Marketing, 18 (1): 33-40.
12.
Monieson, David D. (1988). "Intellectualization in Macromarketing: A World Disenchanted."Journal of Macromarketing, 8 (Fall): 4-10.
13.
Morgan, Gareth (1980). "Paradigms, Metaphors, and Puzzle Solving in Organization Theory."Administrative Science Quarterly, 25 (December): 605-622.
14.
Rosenberg, Larry J. (1984). "The Pervasive Role of Metaphors in Marketing Science." In Proceedings of the AMA Winter Educators' Conference: Scientific Method in Marketing, edited by Paul Anderson and Michael Ryan. Chicago: American Marketing Association, pp. 74-77.
15.
Ryan, Franklin W. (1935). "Functional Concepts in Market Distribution."Harvard Business Review, 13 (January): 205-224.
16.
Schumpeter, J. A. , A. H. Cole, and E. S. Mason (1941). "Frank William Taussig."Quarterly Journal of Economics, 66 (May): 337-363.
17.
Shaw, Arch W. (1911). "'Scientific Management' in Business."Review of Reviews, 43 (March): 327-332.
18.
Shaw, Arch W. (1912). "Some Problems in Market Distribution."Quarterly Journal of Economics, 26: 703-765.
19.
Shaw, Arch W. (1915). Some Problems in Market Distribution. Cambridge, MA: Harvard University Press.
20.
Shaw, Eric H. (1990). "A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States."Journal of the Academy of Marketing Science, 18 (Fall): 285-292.
21.
Sheth, Jagdish N. , David M. Gardner, and Dennis E. Garrett (1988). Marketing Theory: Evolution and Evaluation. New York: John Wiley and Sons.
22.
Toulmin, Stephen (1993). "From Clocks to Chaos: Humanizing the Mechanistic World-View." In The Machine as Metaphor and Tool, edited by Hermann Haken, Anders Karlqvist, and Uno Svedin. Berlin: Springer-Verlag, pp.139-153.
