Bacon, Jr. , Frank R. and Thomas W. Buter, Jr. (1981), Planned Innovation, Ann Arbor: Industrial Development Division, Institute of Science and Technology, University of Michigan.
2.
Gilly, Mary C. and John L. Graham (1988). "A Macroeconomic Study of the Effects of Promotion on the Consumption of Infant Formula in Developing Countries,"Journal of Macromarketing, 8 (Spring) 21-31.
3.
Levitt, Theodore (1986), "Marketing Myopia," "What Ford Put First," in The Marketing Imagination, new and expanded edition, New York, The Free Press.
4.
Schudson, Michael (1986), ADVERTISING, The Uneasy Persuasion, New York, Basic Books.