The Scope of Macromarketing Revisited

Bartels, Robert and Roger Jenkins (1977), "Macromarketing," Journal of Marketing, 41 (October), 17-20.

Dholakia, Nikhilesh and Robert W. Nason (1984), "Research Issues in Macromarketing: A Blueprint for Progress," European Journal of Marketing, 18 (1), 41-55.

Dixon, Donald F. (1979), "The Origins of Macromarketing Thought," in Macro-Marketing: New Steps on the Learning Curve, George Fisk and Robert W. Nason , eds., Boulder: Business Research Division, University of Colorado, 9-28.

Fisk, George (1981), "An Invitation to Participate in Affairs of the Journal of Macromarketing," Journal of Macromarketing, 1 (Spring), 3-6.

Fisk, George and Robert W. Nason (1982), "Working Definition of Macromarketing," Journal of Macromarketing, 2 (Spring), 3-4.

Hunt, Shelby D. (1977), "The Three Dichotomies Model of Marketing: An Elaboration of Issues," in Macro-marketing: Distributive Processes from a Societal Perspective, Charles C. Stater , ed., Boulder: Business Research Division, University of Colorado, 55-56.

Nason, Robert W. (1988), "Social Marketing in a Macromarketing Context," in 1988 Winter Educators' Conference Proceedings, Alf Walle , ed., Chicago: American Marketing Association.

Kotler, Philip (1986), Principles of Marketing, 3d ed., Englewood Cliffs, NJ: Prentice Hall.

Shawver, Donald L. and William G. Nickels (1979), "A Rationalization for Macromarketing Concepts and Definitions," in Macro-Marketing: New Steps on the Learning Curve, George Fisk and Robert W. Nason , eds., Boulder: Business Research Division, University of Colorado, 29-45.

Tawney, R. H. (1920), The Acquisitive Society, New York-Harcourt, Brace & Co.

Zif, J. (1980), "A Managerial Approach to Macromarketing," Journal of Marketing, 44 (Winter), 36-45.