Abstract
The twelfth annual Macromarketing Conference was held at Concordia University, Montreal, August 6-9. The 65 attendees heard the 27 presentations and one panel discussion that are abstracted below. Also presented were tutorials by Roger Layton ("Tradeflows Modelling") and Robert Mittelstaedt ("STELLA"), and research in progress presentations by Al Alton, Labdhi Bhandari, Norm Kangun and Les Carlson, Tom Klein, Ed Popper, and Jim Stirling. The 1988 Conference will be held August 11-14 in San Jose.
Get full access to this article
View all access options for this article.