Abstract
The 1986 Macromarketing Seminar was hosted by the University of Colorado at Boulder, Colorado, August 7-10. Donald Shawver, University of Missouri, was Program Chairman. Charles Goeldner, University of Colorado, was Arrangements Chairman. More than 40 participants discussed macromarketing research and theory. Abstracts of papers formally presented at the seminar follow. Readers wishing complete copies of these papers may request them directly from authors.
The Twelfth Macromarketing Seminar will be held at the Loyola Campus of Concordia University in Montreal, Quebec, Canada, following the American Marketing Association Educators Conference, in August 1987. Program Chairman is Charles Ingene, University of Washington. Arrangements Chairman is Christopher Ross, Concordia University.
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