Restricted accessOtherFirst published online June, 1986

Comment on Wood and Vitell's "Marketing and Economic Development: Review,Synthesis and Evaluations"

Volume 6, Issue 1https://doi.org/10.1177/027614678600600106

Abstract

Get full access to this article

View all access options for this article.

References

1.

Boddewyn, J. J. (1985), "What is Marketing? In the Footsteps of Cox' Search for Universals" (mimeograph, New York: Baruch College, May) —to appear in a book of essays hionoring Reavis Cox ( George Fisk , ed.).