Abstract
The 1985 Macromarketing Seminar was hosted by George Washington University at Airlie House, Airlie, Virginia, August 15-18. Nearly 50 participants met to discuss research and theoretical developments. Abstracts of formal papers presented at the seminar follow. Readers wishing complete copies of these papers may request them directly from authors.
The Eleventh Macromarketing Seminar will be held in Boulder, Colorado, following the American Marketing Association Educators Conference in August 1986. Program Chairman is Professor Donald Shawver, University of Missouri, Columbia. Arrangements Chairman is Professor Charles Goeldner, University of Colorado, Boulder.
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