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The "One-Price" Policy: Its Moral Basis and Implications for Mass Marketing

Journal of Macromarketing

Impact Factor: 2.5 / 5-Year Impact Factor: 3.5

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First published online October, 1981

The "One-Price" Policy: Its Moral Basis and Implications for Mass Marketing

Volume 1, Issue 2

https://doi.org/10.1177/027614678100100229

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