Book Review: The Things We Love How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia

Ahmad F. Guzmán F. Al-Emran M. ( 2024). Brand activism and the consequence of woke washing. Journal of Business Research, 170, 114362. https://doi.org/10.1016/j.jbusres.2023.114362

Ahuvia A. Izberk-Bilgin E. Lee K. ( 2022). Towards a theory of brand love in services: The power of identity and social relationships. Journal of Service Management, 33( 3), 453- 464. https://doi.org/10.1108/JOSM-06-2021-0221

Batra R. Ahuvia A. Bagozzi R. P. ( 2012). Brand love. Journal of Marketing, 76( 2), 1- 16. https://doi.org/10.1509/jm.09.0339

Belk R. W. ( 1988). Possessions and the extended self. Journal of Consumer Research, 15( 2), 139- 168. https://doi.org/10.1086/209154

Carroll B. A. Ahuvia A. C. ( 2006). Some antecedents and outcomes of brand love. Marketing Letters, 17, 79- 89. https://doi.org/10.1007/s11002-006-4219-2

Csikszentmihalyi M. Csikszentmihalyi I. S. (Eds.). ( 1992). Optimal experience: Psychological studies of flow in consciousness. Cambridge university press.

Ekman P. Davidson R. J. ( 1994). The nature of emotion: Fundamental questions. Oxford University Press.

Fromm E. ( 1956). The art of loving: An enquiry into the nature of love. Harper.

Hochschild A. R. ( 2012). The managed heart: Commercialization of human feeling. University of California Press.

Kennedy A. M. Smith J. ( 2022). Socially responsible (macro-social) marketing. Journal of Macromarketing, 42( 4), 572- 582. https://doi.org/10.1177/02761467221087356

Kozinets R. V. Handelman J. M. ( 2004). Adversaries of consumption: Consumer movements, activism, and ideology. Journal of Consumer Research, 31( 3), 691- 704. https://doi.org/10.1086/425104

Maslow A. H. ( 1958). A dynamic theory of human motivation. https://doi.org/10.1037/11305-004

Park L. E. Ward D. E. Naragon-Gainey K. ( 2017). It’s all about the money (for some): Consequences of financially contingent self-worth. Personality and Social Psychology Bulletin, 43( 5), 601- 622. https://doi.org/10.1177/0146167216689080

Peterson M. ( 2020). Rock on, macromarketing!. Journal of Macromarketing, 40( 1), 5- 7. https://doi.org/10.1177/0276146719900400

Shultz C. J. Wilkie W. L. ( 2021). Macromarketing, the indispensable discipline. Journal of Macromarketing, 41( 1), 5- 9. https://doi.org/10.1177/0276146720983405