The Special-Issue Editors introduce the Strategic Management Conference in Latin America (SMLA) and three exemplary articles that emerged from it. The articles feature research on important Macromarketing topics, including sound and sustainable housing policies, farmers’ adaptation to climate change, and crisis management and adaptation. Macromarketing has a rich, if perhaps under-reported, tradition of research on the interactions among markets, marketing and society in Latin America. This special issue is intended to provide a forum for such research and to inspire further participation in the Macromarketing discourse among Latin American scholars.
AguinisHermanVillamorIsabelLazzariniSergio G.VassoloRoberto S.AmorósJosé ErnestoAllenDavid G. (2020), “Conducting Management Research in Latin America: Why and What’s in It for You?” Journal of Management, 46 (5), 615-636.
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BourdieuPierre (1986), “The Forms of Capital,” in Handbook of Theory of Research for the Sociology of Education, RichardsonJ., ed. New York: Greenwood, 241-258.
3.
BritoRenataSáMarcelodi AraújoNathalia (2024), “The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective,” Journal of Macromarketing, 44 (3), 704-722.
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ContiClaudio RamosGoldszmidtRafaelde VasconcelosFlávio Carvalho (2020), “Firm Characteristics and Capabilities that Enable Superior Performance in Recessions,” Journal of Business Research, 119 (October), 553-561.
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FajardoAndrés BarriosShultzCliffordJoyaJuan Carlos Montes (2019), “Entrepreneurship as Boundary Object: Toward Reintegration of Colombia’s Ex-Militants into Civil Society,” Journal of Macromarketing, 39 (4), 368-384. https://doi.org/10.1177/0276146719884606.
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GeelsFrank (2020), “Micro-foundations of the Multi-Level Perspective on Socio-Technical Transitions: Developing a Multi-Dimensional Model of Agency Through Crossovers Between Social Constructivism, Evolutionary Economics and Neo-Institutional Theory,” Technological Forecasting and Social Change, 152 (March), 119894. https://www.sciencedirect.com/science/article/abs/pii/S0040162518316111.
LeeHoesungCalvinKatherineDasguptaDipakKrinnerGerhardMukherjiAditiThornePeter, et al. (2023), “Climate Change 2023: Synthesis Report, Contribution of Working Groups I, II and III to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change,” in Summary for Policy Makers, LeeH.RomeroJ., eds. IPCC, 1-34.
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MartinezOctavio (2024), “Adapting to an Economic Crisis: The Market System vs Hierarchical Governance,” Journal of Macromarketing, 44 (3), 723-736.
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PelsJaqueline (2020), “Change of Era or Era of Changes,” in Covid-19 and International Business: Change of Era, MarinovM.MarinovaS., eds. New York: Routledge, 19-25.
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PelsJaquelineMeleCristina (2022), “Is Service Management Experiencing a Change of Era?,” in The Palgrave Handbook of Service Management, EdvardssonB.TronvollB., eds. New York: Palgrave Macmillan, 71-84.
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Rodriguez-ReyesLuis RaúlLaraMara Alejandra Cortés (2024), “Collective Housing Subsidies: A Public Policy Proposal for Sustainability,” Journal of Macromarketing, 44(3), 694-703.
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ShultzCliffordRahtzDonSirgyM. Joseph (2017), “Distinguishing Flourishing from Distressed Communities: Vulnerability, Resilience, and a Systemic Framework to Facilitate Well-Being,” in Handbook of Community Well-Being, PhillipsR.WongC., eds. Dordrecht, NL: Springer, 403-422. https://link.springer.com/chapter/10.1007%2F978-94-024-0878-2_21.
