Book Review: Sustainable Marketing: A Holistic Approach by Mark Peterson

Dean Thomas McMullen Jeffery S. ( 2007), “ Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial action,” Journal of Business Venturing, 22 ( 1), 50– 76.

Dickinson Roger Hollander Stanley ( 1991), “ Consumer votes,” Journal of Business Research, 22 ( 1), 335– 346.

Easterly William ( 2007), The White Man’s Burden: Why the West’s Efforts to Aid the Rest have Done so Much Ill and so Little Good. New York: Penguin Press.

Elkington John ( 1994), “ Towards the sustainable corporation: Win-win-win business strategies for sustainable development,” California Management Review, 36 ( 2), 90– 100.

Hunt Shelby ( 1976), “ The nature and scope of marketing,” Journal of Marketing, 40 ( 3), 17– 28.

Hunt Shelby ( 2012), “ Toward the institutionalization of macromarketing: Sustainable enterprise, sustainable marketing, sustainable development, and the sustainable society,” Journal of Macromarketing, 32 ( 4), 404– 411.

Kapeller Jakob Schütz Bernhard ( 2015), “ Conspicuous consumption, inequality and debt: The nature of consumption–driven profit–led regimes,” Metroeconomica, 66 ( 1), 51– 70.

Madran Canan ( 2013), “Mark Peterson, sustainable enterprise: A macromarketing approach,” Markets, Globalization & Development Review, 2 ( 4), 5.

Papadas Karolos-Konstantinos Avlonitis George J. Carriganc Marylyn ( 2017), “ Green marketing orientation: Conceptualization, scale development and validation,” Journal of Business Research, 80 ( 1), 236– 246.

Peterson Mark Minton Elizabeth ( 2021), “ Sustainable marketing and consumer support for sustainable businesses,” Sustainable Production and Consumption, 27 ( 1), 157– 168.

Saleem Farida Khattak Amira Rehman Shafiq Ur Ashiq Murtaza ( 2021), “ Bibliometric analysis of green marketing research from 1977 to 2020,” Publications, 9 ( 1), 1.

Savitz Andrew Weber Kari ( 2006), The Triple Bottom Line: How Today’s Best-Run Companies Are Achieving Economic, Social and Environmental Success—And How You Can Too. New York: John Wile.

Urdea Ana-Maria Petrişor Constantin Cristinel Purcaru Ioana-Mădălina ( 2021), “ Implementing experiential marketing in the digital age for a more sustainable customer relationship,” Sustainability, 13 ( 4), 1865.