The author provides a series of reflections based upon working with the influential marketing scholar Dr. Robert F. (Bob) Lusch on several research projects over the past 30+ years.
BrownStephen W.BrunswickGary J.LuschRobert F. (1987), “Your Customer: Covert Competitor or Joint Creator of Value,” in Special Session at the 6th Annual American Marketing Association Services Marketing Conference, San Diego, CA.
2.
BrownStephen W.LuschRobert F.BrunswickGary J. (1990), “Internal Markets for Services,” in Service Management: Proceedings of the 17th International Seminar in Marketing, LangeardEricEiglierPierre, eds. Aix-en. Provence, France: Institut D’Administration Des Entrepreises, Universite de Aix-Marseille III.
3.
BrunswickGary J. (1997), “Internal / External Markets And The Family: Behavioral Dynamics, QOL Issues, And Their Strategic Marketing Implications,” Proceedings of the International Society of Quality of Life Studies Conference, Charlotte, North Carolina, 1 (1), 10.
4.
BrunswickGary J. (2001), “Overmarketing,” Proceedings of the Allied Academies International Conference, Las Vegas, Nevada, 6 (2), 56–60.
5.
BrunswickGary J. (2001), “Overmarketing,” Academy of Marketing Studies Journal, 5 (2), 85–103.
6.
BrunswickGary J. (2002), “An Empirical Test of the Internal Market/External Market Model,” Marketing Management Journal, 12 (1), 82–97.
7.
BrunswickGary J. (2014), “A Chronology of the Definition of Marketing,” Journal of Business & Economics Research, 12 (2), 105–114.
8.
BrunswickGary J.BrownStephen W. (1992), “An Empirical Test of the Internal/External Market Model for Services,” Proceedings of the Frontiers In Services Conference, Vanderbilt University, Nashville, Tennessee, 1 (1), 7.
9.
BrunswickGary J.LuschRobert F. (1989), “Overmarketing,” in Presentation at the 3 rd Annual Quality of Life/Marketing Studies Conference (Lee MeadowH.SirgyJ., Eds.). Blacksburg, VA: Virginia Polytechnic Institute and State University.
10.
BrunswickGary J.LuschRobert F. (1994), Book chapter entitled, “Refinements in the Model of Internal/External Market Exchange,” in Marketing Exchange Relationships, Transactions, and Their Media, HoustonFranklin S., ed. Westport, CT: Quorom Books, 59–76.
11.
LaczniakGene R. (2006), “Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing,” in The Service-Dominant Logic of Marketing: Dialog, Directions and Debate, LuschR.FVargoS.L., eds. Armonk, NY: M.E. Sharpe, 279–285.
12.
LaczniakGene R.LuschRobert F. (1976), “The Marketing Educator: Doing Time in the Ivory Tower,” in Proceedings of the Southern Marketing Association, NashH.W.RobinsD.P., eds. 51–53.
13.
LuschRobert F.BrownStephen W.BrunswickGary J. (1988), “Covert Marketing Competition from Household and Organizational Consumers,” in Special Session at the American Marketing Association Winter Marketing Educators’ Conference (BagozziRichard P., Ed.), San Diego, CA.
14.
LuschRobert F.BrownStephen W.BrunswickGary J. (1989), “Internal Market Exchange: The Covert Competitor to the Marketplace,” in First Interstate Center for Services Marketing Working Paper Series, Tempe, Arizona: Department of Marketing, College of Business, working paper # 14.
15.
LuschRobert F.BrownStephen W.BrunswickGary J. (1992), “A General Framework For Explaining Internal vs. External Exchange,” Special Edition on Marketing Theory (Shelby Hunt, Editor). The Journal of the Academy of Marketing Science, 20 (2), 119–134.
16.
LuschRobert F. (2017), “The Long Macro View,” Journal of Macromarketing, 37 (3), 321–323.
