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Book Review: The Road to Wicked: The Marketing & Consumption of Oz from L. Frank Baum to Broadway

Journal of Macromarketing

Impact Factor: 2.5 / 5-Year Impact Factor: 3.5

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Book review

First published online March, 2020

Book Review: The Road to Wicked: The Marketing & Consumption of Oz from L. Frank Baum to Broadway

Volume 40, Issue 1

https://doi.org/10.1177/0276146719878256

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References

Lunde

M. B.

(2018), “Sustainability in Marketing: A Systematic Review Unifying 20 Years of Theoretical and Substantive Contributions (1997–2016),” AMS Review, 8 (3-4), 85–110.

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