You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: The Road to Wicked: The Marketing & Consumption of Oz from L. Frank Baum to Broadway

Journal of Macromarketing

Impact Factor: 2.3 / 5-Year Impact Factor: 3.5

Journal Homepage Submission guidelines

Restricted access

Book review

First published online March, 2020

Book Review: The Road to Wicked: The Marketing & Consumption of Oz from L. Frank Baum to Broadway

Volume 40, Issue 1

https://doi.org/10.1177/0276146719878256

Abstract

Get full access to this article

View all access options for this article.

References

1.

Lunde

M. B.

(2018), “Sustainability in Marketing: A Systematic Review Unifying 20 Years of Theoretical and Substantive Contributions (1997–2016),” AMS Review, 8 (3-4), 85–110.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Adapting to an Economic Crisis: The Market System vs Hierarchical Governance

Retricted access

Book Review: Advertising and Consumer Culture in Ireland,1922–1962 by Stephanie Rains

Retricted access

Socially Responsible Fintech Using Open Social Innovation

Retricted access

It's a Non-binary World (After All): The Effect of Intersectionality on Transgender Consumers Experiencing Vulnerability