Book Review: Advertising Revolution: The Story of a Song,from Beatles Hit to Nike Slogan

Bradshaw A. Scott L. (2018), Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan. London: Repeater Books.

Eckhardt G. M. Bradshaw A. (2014), “The Erasure of Antagonisms between Popular Music and Advertising,” Marketing Theory, 14 (2), 167–83.

Holt D. B. (2003), “What Becomes an Icon Most?” Harvard Business Review, 81 (3), 43–49.

Holt D. B. (2006), “Jack Daniel’s America: Iconic Brands as Ideological Parasites and Proselytizers,” Journal of Consumer Culture, 6 (3), 355–77.

Holt D. B. (2004), How Brands Become Icons: The Principles of Cultural Branding. Cambridge, MA: Harvard Business Press.

McCracken G. (1986), “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods,” Journal of Consumer Research, 13 (1), 71–84.

McCracken G. (1989), “Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (3), 310–21.

Patsiaouras G. Fitchett J. A. Davies A. (2016), “Beyond the Couch: Psychoanalytic Consumer Character Readings into Narcissism and Denial,” Marketing Theory, 16 (1), 57–73.

Scott L. M. (1990), “Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising,” Journal of Consumer Research, 17 (2), 223–36.

Scott L. M. (1994), “The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research,” Journal of Consumer Research, 21 (3), 461–80.

Scott L. M. Vargas P. (2007), “Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images,” Journal of Consumer Research, 34 (3), 341–56.