Book Review: The Fluid Consumer: Next Generation Growth and Branding in the Digital Age

Aaker J. L. (1997), “Dimensions of Brand Personality,” Journal of Marketing Research, 34 (3), 347–56.

Barutçu S. (2007), “Attitudes towards Mobile Marketing Tools: A Study of Turkish Consumers,” Journal of Targeting, Measurement and Analysis for Marketing, 16 (1), 26–38.

Belk R. W. (1988), “Possessions and the Extended Self,” Journal of Consumer Research, 15 (2), 139–68.

Blair J. (2016), “Gerald Davis, The Vanishing American Corporation (2016),” Markets, Globalization & Development Review, 1 (2), 8.

Bonsu S. K. Darmody A. (2008), “Co-creating Second Life: Market—Consumer Cooperation in Contemporary Economy,” Journal of Macromarketing, 28 (4), 355–68.

Correia T. (2016), The Fluid Consumer: Next Generation Growth and Branding in the Digital Age. Philadelphia, PA: Kogan Page.

Dimock M . (2018), “Defining Generations: Where Millennials End and Generation Z Begins,” Pew Research Center, (accessed April 15, 2019), [available at https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/].

Grant I. O’Donohoe S. (2007), “Why Young Consumers are not Open to Mobile Marketing Communication,” International Journal of Advertising, 26 (2), 223–46.

Hoch S. J. (1996), “How Should National Brands Think About Private Labels?,” Sloan Management Review, 37 (2), 89–103.

Jackson V. Stoel L. Brantley A. (2011), “Mall Attributes and Shopping Value: Differences by Gender and Generational Cohort,” Journal of Retailing and Consumer Services, 18 (1), 1–9.

Kim D. Park K. Park Y. Ju J. Ahn J. H. (2018), “Alexa, Tell Me More: The Effect of Advertisements on Memory Accuracy from Smart Speakers,” In Proceedings of the Pacific Asia Conference on Information Systems (PACIS) [available at https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1203&context=pacis2018">https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1203&context=pacis2018].

Koiso-Kanttila N. (2004), “Digital Content Marketing: A Literature Synthesis,” Journal of Marketing Management, 20 (1-2), 45–65.

Kozinets R. V. (1999), “E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption,” European Management Journal, 17 (3), 252–64.

Kozinets R. V. De Valck K. Wojnicki A. C. Wilner S. J. (2010), “Networked Narratives: Understanding Word-of-mouth Marketing in Online Communities,” Journal of Marketing, 74 (2), 71–89.

Kozinets R. V. Hemetsberger A. Schau H. J. (2008), “The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing,” Journal of Macromarketing, 28 (4), 339–54.

Larson R. B. (2018), “Profiling Prospective Private-label Buyers,” The International Review of Retail, Distribution and Consumer Research, 28 (5), 516–30.

Markets and Markets. 2018, Smart speaker market by IVA (Alexa, Google Assistant, Siri, Cortana), component (hardware (speaker driver, connectivity IC, processor, audio IC, memory, power IC, microphone) and software), application, and geography - global forecast to 2023, (accessed April 15, 2019), [available at https://www.researchandmarkets.com/reports/4453218/smart-speaker-market-by-iva-alexa-google].

McMaster D. (1987), “Own Brands and the Cookware Market,” European Journal of Marketing, 21 (1), 83–94.

Moore M. Carpenter J. M. (2008), “Intergenerational Perceptions of Market Cues among US Apparel Consumers,” Journal of Fashion Marketing and Management: An International Journal, 12 (3), 323–37.

Norum P. S. (2003), “Examination of Generational Differences in Household Apparel Expenditures,” Family and Consumer Sciences Research Journal, 32 (1), 52–75.

Olivier D. (2007), “South Africa Poised to become a Loyalty Marketing Gem,” Journal of Consumer Marketing, 24 (3), 180–81.

Roach G. (2009), “Consumer Perceptions of Mobile Phone Marketing: A Direct Marketing Innovation,” Direct Marketing: An International Journal, 3 (2), 124–38.

Rowley J. (2008), “Understanding Digital Content Marketing,” Journal of Marketing Management, 24 (5-6), 517–40.

Stump R. L. Gong W. Li Z. (2008), “Exploring the Digital Divide in Mobile-phone Adoption Levels Across Countries: Do Population Socioeconomic Traits Operate in the Same Manner as their Individual-level Demographic Counterparts?” Journal of Macromarketing, 28 (4), 397–412.

Sung Y. Choi S. M. (2012), “The Influence of Self-construal on Self-brand Congruity in the United States and Korea,” Journal of Cross-Cultural Psychology, 43 (1), 151–66.

Thanasuta K. Chiaravutthi Y. (2018), “Private-label Branding and Willingness to Pay: Evidence from an Auction Experiment,” The International Review of Retail, Distribution and Consumer Research, 28 (3), 1–19.

Tilford C . (2018), “The Millennial Moment in Charts,” Financial Times, (accessed April 15, 2019), [available at https://www.ft.com/content/f81ac17a-68ae-11e8-b6eb-4acfcfb08c11].

van Biljon W. van Rensburg M. J. (2011), “Branding and Packaging Design: Key Insights on Marketing Milk to Low-income Markets in South Africa,” African Journal of Business Management, 5 (22), 9548–58.