Robert Lusch (2015) astutely observes that humans are “massive creators of tools and we need to start understanding that.” In my commentary, I seek to complicate and extend this statement on tools or technology by drawing attention to the magic of technology, and how it simultaneously obscures the view of things and invites a fetishistic belief in technological efficacy to change the world. I argue that we must deepen our discussion of technology and start questioning the many ways that today’s technology orders the social world and humans.
AdamsonMorgan (2016), “Markets Without Subjects: Nasdaq and the Financial Interface,” New Formations: Journal of Culture/Theory/Politics, 88 (88), 69–87
2.
ComaroffJeanComaroffJohn L. (2000), “Millennial Capitalism: First Thoughts on Second Coming,” Public Culture, 12 (2), 291–343.
3.
EllulJacques (1964), The Technological Society. New York: Vintage Books, Random House.
4.
GellAlfred (1988), “Technology and Magic,” Anthropology Today, 4 (2), 6–9.
