The Long Macro View

Abstract

This invited commentary is an edited transcript of remarks made at the opening session of the 40th Annual Macromarketing Conference at the Quinlan School of Business, Loyola University Chicago (June 25-28, 2015). The minor changes that have been added to the verbal remarks below (e.g., section titles, insertions of a few implied words) have been made for clarification purposes only. The theme of that conference was Social Justice Marketing as Provisioning Technology. The focus takes a very long macro view (40,000 years of homo sapiens as a species!). This telescoping lens enables us to view Homo sapiens aggregately, as a macro systemic sociohistoric structure, with an unknown but arguably alterable future. Hence the essay title, “The Long Macro View”.