This introductory essay sets up the context for discussions of religion and macromarketing. The essay provides some of the author’s own views before introducing the eight refereed articles and book review that comprise this special issue. Two more articles and another book review will be forthcoming in the next issue of the journal. The author concludes by thanking the authors, the reviewers, and Editors-in-Chief for their assistance in preparing this special issue.
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BentonRaymondJr. (2014), Religion & Marketing: Is There a Crisis in the Imagination of Macromarketers? (Introduction to the Session on Religion and Marketing). Proceedings of the 39th Annual Macromarketing Conference, Royal Holloway University of London, July 2014, 993–99, (accessed August 15, 2014), [available athttp://macromarketing.org/wp-content/uploads/2014/07/Proceedings-39th-Macromarketing-Conference-Final.pdf]
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