Special Issue on Macro-Social Marketing

Brenkert George G. (2002), “Ethical Challenges of Social Marketing,” Journal of Public Policy & Marketing, 21 (Spring), 14–25.

Commonwealth of Australia (2007), “Tackling Wicked Problems: A Public Policy Perspective,” Contemporary Government Challenges, (accessed 14 July 2011), [available at www.apsc.gov.au/publications07/wickedproblems.pdf].

Domegan Christine (2008), “Social Marketing: Implications for Contemporary Marketing Practices Classification Scheme,” Journal of Business and Industrial Marketing, 23 (2), 135–41.

Duhaime Carole P. McTavish Ronald Ross Christopher A. (1985), “Social Marketing: An Approach to Third-world Development,” Journal of Macromarketing, 5 (1), 3–13.

Gould Stephen Semaan Rania W. (2014), “Avoiding Throwing out the Baby with the Bathwater Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain,” Journal of Macromarketing, 34 (4), 520–31.

Gurrieri Lauren Previte Josephine Brace-Govan Jan (2013), “Women’s Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing,” Journal of Macromarketing, 33 (2), 128–43.

Gurrieri Lauren Brace-Govan Jan Previte Josephine (2014), “Neoliberalism and Managed Health: Fallacies, Façades and Inadvertent Effects,” Journal of Macromarketing, 34 (4), 532–38.

Hastings Gerard Domegan Christine (2013), Social Marketing: From Tunes to Symphonies. New York: Routledge.

Kennedy Ann-Marie Parsons Andrew (2012), “Macro-social Marketing and Social Engineering: A Systems Approach,” Journal of Social Marketing, 2 (1), 37–51.

Krisjanous Jayne (2014), “Examining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign,” Journal of Macromarketing, 34 (4), 435–51.

Layton Roger A. (2007), “Marketing Systems—A Core Macromarketing Concept,” Journal of Macromarketing, 27 (3), 227–42.

Layton Roger A. (2009), “On Economic Growth, Marketing Systems, and the Quality of Life,” Journal of Macromarketing, 29 (4), 349–62.

McHugh Patricia Domegan Christine (2010), “Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value,” in Regulation and Best Practices in Public and Nonprofit Marketing, Proceedings of the 9th International Congress of the International Association on Public and Nonprofit Marketing, Matei Lucica Dinu Teodora , eds, Bucharest, Romania, 6 10-11, 2010, 59.

McMahon Lance (2001), “The Impact of Social Marketing on Social Engineering in Economic Restructuring,” Journal of Nonprofit & Public Sector Marketing, 9 (4), 75–84.

Mittelstaedt John D. Shultz Clifford J. Kilbourne William E. Peterson Mark (2014), “Sustainability as Megatrend: Two Schools of Macromarketing Thought,” Journal of Macromarketing, 34 (3), 253–264.

Witkowski Terrence H. (2007), “Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy,” Journal of Macromarketing, 27 (2), 126–37.