Book and Media Review: Marketing and the Common Good: Essays from Notre Dame on Societal Impact

Furuhashi Y. Hugh Jerome McCarthy E. (1963), Social Issues of Marketing in the American Economy. Columbus, OH: Grid, Inc.

Gaski John F. (1985), “Dangerous Territory: The Societal Marketing Concept Revisited,” Business Horizons, 28 (July-August), 42–47.

Nahser F. Byron (2014), “Consumption in the Un-Commons: The Economic Case for Reclaiming the Commons as Unique Markets,” in Marketing and the Common Good: Essays from Notre Dame on Societal Impact, Murphy Patrick E. Sherry John F. Jr , eds. London: Routledge, London and New York, 127–52.

Wilkie William L. Moore Elizabeth S. (1999), “Marketing’s Contribution to Society,” Journal of Marketing, 63 (1), 198–218.