Book Review: Marketing without Advertising: Brand Preference and Consumer Choice in Cuba

Appadurai Arjun (1990), “Disjuncture and Difference in the Global Cultural Economy,” in Global Culture: Nationalism, Globalisation and Modernity, Featherstone Mike ed. London, UK: Sage, 295–310.

Bauman Zygmunt (2000), Liquid Modernity. Cambridge, MA: Polity.

Jafari Aliakbar Firat Fuat Süerdem Ahmet Askegaard Søren Dalli Daniele (2012), “Non-Western Contexts: The Invisible Half,” Marketing Theory, 12 (1), 3–12.