Book Review: The Sounds of Capitalism: Advertising,Music and the Conquest of Culture

Frank Thomas (1998), The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism. Chicago, IL: University of Chicago Press.

Heath Joseph Potter Andrew (2005), The Rebel Sell: How the Counter Culture Became Consumer Culture. Chichester, UK: Capstone.

Holt Douglas (2004), How Brands Become Icons: The Principles of Cultural Branding. Boston, MA: Harvard Business School Press.

Schwarzkopf Stefan (2011), “The Consumer as ‘Voter’, ‘Judge’ and ‘Jury’: Historical Origins and Political Consequences of a Marketing Myth,” Journal of Macromarketing, 31 (10), 8–18.