Book Review: Advertising at War: Business,Consumers,and Government in the 1940s

Clampin David Noon Ron (2011), “The Maverick Mr. Cube: The Resurgence of Commercial Marketing in Post-war Britain,” Journal of Macromarketing, 31 (1), 19–31.

Fox Frank W. (1975), Madison Avenue Goes to War: The Strange Military Career of American Advertising, 1941–45. Provo, UT: Brigham Young University Press.

Schwarzkopf Stefan (2011), “The Consumer as ‘Voter,’ ‘Judge,’ and ‘Jury’: Historical Origins and Political Consequences of a Marketing Myth,” Journal of Macromarketing, 31 (1), 8–18.

Witkowski Terrence H. (2003), “World War II Poster Campaigns: Preaching Frugality to American Consumers,” Journal of Advertising, 32 (Spring), 69–82.