Roger Dickinson was one of the titans of macromarketing who helped to develop the field during its first thirty years. A retailing scholar highly regarded for his professional insights, he was an effective servant to all macromarketers through his leadership of the Communications section of the Journal of Macromarketing. He was also beloved by many younger scholars for the counsel he gave them when he was asked. In his personal life, Roger was a devoted husband, father, and grandfather, and an accomplished tennis player throughout his life after leading his Williams College team when he played there as a student.
CarskyMary L.DickinsonRoger A.CanedyCharles R. III (1998), “The Evolution of Quality in Consumer Goods,”Journal of Macromarketing, 18 (2), 132–144.
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DickinsonRoger (1966), “Game Theory and the Department Store Buyer,”Journal of Retailing, 42 (4), 14–24.
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DickinsonRoger (1967a), “Models of Department Store Buyer Behavior,”Doctoral dissertation, Columbia University, New York, NY.
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DickinsonRoger (1967b), “The Retail Buyer and the Robinson-Patman Act,”California Management Review, 9 (3), 47–54.
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DickinsonRoger (1969), “Creativity in Retailing,”Journal of Retailing, 45 (4), 3–18.
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DickinsonRoger (1982), “Search Behavior: A Note,”Journal of Consumer Research, 9 (1), 115.
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DickinsonRoger (2003), “The Robinson-Patman Act: An Important Conundrum,”Journal of Macromarketing, 23 (1), 31–41.
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DickinsonRoger (2006), “Books and Macromarketing,”Journal of Macromarketing, 26 (2), 256–258.
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DickinsonRogerCooperBixby (1993), “The Emergence of Cost-Based Strategies in Retailing,”Journal of Marketing Channels, 2 (1), 29–46.
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DickinsonRogerHollanderStanley C. (1991), “Consumer Votes,”Journal of Business Research, 23 (1), 9–20.
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DickinsonRoger A. (1972), “The Retailer’s New Role in the Marketing Channel,”Journal of Retailing, 48 (4), 3–5.
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DickinsonRoger A.FergusonCharles R.HerbstAnthony F. (1984), “Evaluating the Capital Purchase of a New Technology,”Industrial Marketing Management, 13 (1), 21–24.
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GableMyronHarrisLynnFairhurstAnnDickinsonRoger (2000), “‘Improving Students’ Understanding of the Retail Advertising Budgeting Process,”Journal of Marketing Education, 22 (2), 120–128.
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GableMyronFairhurstAnnDickinsonRoger (1993), “The Use of Benchmarking to Enhance Marketing Decision Making,”Journal of Consumer Marketing, 10 (1), 52–60.
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HollanderStanley C.DickinsonRoger (1985), “Some Ethical Questions in Teaching Marketing and Retailing,”Journal of Marketing Education, 7 (2), 2–12.
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HollanderStanley C.KeepWilliam W.DickinsonRoger (1999), “Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective,”Journal of Public Policy & Marketing, 18 (2), 265–269.
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KeepWilliam W.HollanderStanley C.DickinsonRoger (1998), “Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective,”Journal of Marketing, 62 (2), 31–45.
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MitchellTedDickinsonRoger (1986), “Introducing Bargaining into the Basic Marketing Course,”Journal of Marketing Education, 8 (3), 25–32.
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ShawDeirdreNewholmTerryDickinsonRoger (2006), “Consumption as Voting: An Exploration of Consumer Empowerment,”European Journal of Marketing, 40(9/10), 1049–1067.
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ThomasRhondaGableMyronDickinsonRoger (1999), “An Application of the Balanced Scorecard in Retailing,”The International Review of Retail, Distribution and Consumer Research, 9 (1), 41–67.
