BelkRussell (2011), “Examining Markets, Marketing, Consumers, and Society through Documentary Films,” “Journal of Macromarketing,31(4), 403–409.
2.
LaytonRoger A. (2007), “Marketing Systems-A Core Macromarketing Concept,”Journal of Macromarketing, 27 (3), 227–242.
3.
LaytonRoger A.GrossbartSanford (2006), “Macromarketing: Past, Present, and Possible Future,”Journal of Macromarketing, 26 (2), 193–213.
4.
PenningtonJulia R.BallA. DwayneHamptonRonald D.SoulakovaJulia N. (2009), “The Cross-National Market in Human Beings,”Journal of Macromarketing, 29 (2), 119–134.
