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Abstracts from the 2011 Conference of the Macromarketing Society

Journal of Macromarketing

Impact Factor: 2.5 / 5-Year Impact Factor: 3.5

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First published online December, 2011

Abstracts from the 2011 Conference of the Macromarketing Society

Volume 31, Issue 4

https://doi.org/10.1177/0276146711416980

Abstract

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