de Coverly, E., P. McDonagh, L. O’Malley, and M. Patterson.2008. Hidden mountain: The social avoidance of waste. Journal of Macromarketing28:289-303.
2.
Gundlach, G. T., L. G. Block, and W. L. Wilkie, eds. 2007. Explorations of marketing in society. Mason, OH: Thompson.
3.
Izberk-Bilgin, E.2010. An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions. Consumption Markets & Culture13:299-323.
4.
Lee, M.S.W., K.V. Fernandez, and M.R. Hyman.2009. Anticonsumption: An overview and research agenda. Journal of Business Research62:145-7.
5.
Moraes, C., I. Szmigin, and M. Carrigan.2010. Living production-engaged alternatives: An examination of new consumption communities. Consumption Markets & Culture13:273-98.
6.
Witkowski, T.H.2010. A brief history of frugality discourses in the United States. Consumption Markets & Culture13:235-58.
7.
Yazıcıoğlu, E.T.2010. Contesting the global consumption ethos: Reterritorialization of Rock in Turkey. Journal of Macromarketing30:238-53.