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Book Review: Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making

Journal of Macromarketing

Impact Factor: 2.5 / 5-Year Impact Factor: 3.5

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Book review

First published online September, 2011

Book Review: Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making

Volume 31, Issue 3

https://doi.org/10.1177/0276146711405209

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