Book Review: Douglas B. Ward A New Brand of Business: Charles Coolidge Parlin,Curtis Publishing Company,and the Origins of Market Research Philadelphia,PA: Temple University Press,2010. 228 pp. $54.50. ISBN 1-4399-0015-9
Restricted accessReview articleFirst published online March, 2011
Book Review: Douglas B. Ward A New Brand of Business: Charles Coolidge Parlin,Curtis Publishing Company,and the Origins of Market Research Philadelphia,PA: Temple University Press,2010. 228 pp. $54.50. ISBN 1-4399-0015-9
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