This article submits that filmic representations of the market are important points for consideration in macromarketing scholarship. As such business movies visualize the marketplace that has itself been recently termed the agora in this journal. The top ten greatest business movies as selected by a panel of experts for Forbes magazine are considered from an ecological point of view (POV). The authors submit that the dominant social paradigm (DSP) is the culture within the movies and as such the business movie does not generally present business and/or materialism in an ecologically benevolent manner. The authors remark on the consequences of this for the future.
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