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References

Jones, D.G.B. , and E.H. Shaw. 2006. Historical research in the Journal of Macromarketing. Journal of Macromarketing 26 (December): 178-92.

Wilkie, W.L. , and E.S. Moore. 2006. Macromarketing as a pillar of marketing thought. Journal of Macromarketing 26 (December): 224-32.

Witkowski, T.H. , and D.G.B. Jones. 2008. Historiography in marketing: Its growth, structure of inquiry, and disciplinary status. Paper presented at the annual meeting of the Business History Conference, Sacramento, CA.