Gregory T. Gundlach,Lauren G. Block,and William L. Wilkie,Editors. Explorations of Marketing in Society. Mason,OH: Thomson,2007

Bloom, Paul N. , and Gregory T. Gundlach , eds. 2001. Handbook of marketing and society. Thousand Oaks, CA: Sage.

Fisk, George. 1981. An invitation to participate in affairs of the Journal of Macromarketing. Journal of Macromarketing 1 (Spring): 3-6.

Hill, Ronald Paul , and Kathy Danda. 2004. Globalization and technological achievement: Implications for macromarketing and the digital divide. Journal of Macromarketing 24 (2): 147-55.

Kilbourne, William H. , Pierre McDonagh , and Andrea Prothero . 1997. Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm . Journal of Macromarketing 17 (Spring): 4-24.

Meade, William K., II , and Robert W. Nason. 1991. Toward a unified theory of macromarketing: A systems theoretic approach. Journal of Macromarketing 11 (Fall): 72-82.

Shultz, Clifford J., II , and Morris B. Holbrook. 1999. Marketing and the tragedy of the commons: A synthesis, commentary, and analysis for action. Journal of Public Policy & Marketing 18 (Fall): 218-29.

Wilkie, William L. , and Elizabeth S. Moore . 1997. Consortium survey on marketing and society issues: Summary and results. Journal of Macromarketing 17 (Fall): 89-95.

Wilkie, William L. , and Elizabeth S. Moore . 2003. Scholarly research in marketing: Exploring the "4 Eras" of thought development. Journal of Public Policy & Marketing 22 (2): 116-46.