A Macromarketing Seminar

Abstract

A syllabus is described including twelve general topics. Topics were not chosen to represent the entire breadth of concerns that engage macromarketing scholars, nor were they intended to be “currently topical,” although they have changed often over the years the seminar has been offered. Rather, they are a set of topics that can be developed to illustrate the macromarketing perspective while meeting the seminar's collateral goal of exposing its participants to a wide range of research traditions and literatures. No reading list is included.