Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue

Abstract

In this article, the authors introduce the concept of consumer well-being (CWB), address the distinction between consumer satisfaction and CWB, identify several conceptualizations of CWB, and briefly describe the five articles making up this special issue on CWB.

Keywords

consumer well-being consumer welfare marketing and quality of life sustainable marketing ethical marketing marketing ethics

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