Book Reviews: Social Marketing in the 21st Century: Alan Andreasen Thousand Oaks,CA: Sage Publications,2006

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References

Kotler, Philip. 2005. The role played by the broadening of marketing movement in the history of marketing thought. Journal of Public Policy and Marketing 24 (Spring): 114—16.

Kotler, Philip , and S. Levy. 1969. Broadening the concept of marketing . Journal of Marketing 33 (January): 10—15.

Wilkie, William , and E. Moore. 2003. Scholarly research in marketing: Exploring the “4 eras” of thought development. Journal of Public Policy and Marketing 22 (Fall): 116—46.