Book Reviews: The Consumption Experience—Something New,Something Old,Something Borrowed,Something Sold: Part 4

Baker, Nicholson. 1988. The mezzanine. New York: Weidenfeld & Nicolson.

Berry, Leonard L. , Lewis P. Carbone , and Stephan H. Haeckel . 2002. Managing the total customer experience. Sloan Management Review 43(3, Spring): 85—89.

Bohannon, John. 1990. Say it again, Sam. Saturday Evening Post 262 (4, May-June): 32—34.

Carbone, Lewis P. , and Stephan H. Haeckel. 1994. Engineering customer experiences . Marketing Management 3 (3, Winter): 8—19.

Carbone, Lewis P. , and Stephan H. Haeckel . 1998. Letter to the editor. Harvard Business Review 76 (6, November-December).

Dumb it up. 2004. The New Yorker 80 (40, December 20 & 27): 162.

Holbrook, Morris B. 2000. Tupperware, Tommy Moore, Teddy Bear, and Tipper Gore—Pete, Jamie, Stew, Oyster, and Morrie's high school reunion: Titillation and titivation in entelechic entitulation. In Imagining marketing: Art, aesthetics and the avant-garde, edited by Stephen Brown and Anthony Patterson , 196—213. London: Routledge.

Holbrook, Morris B. 2002. Book review: Marketing—The retro revolution by Stephen Brown. Journal of the Academy of Marketing Science 30 (3, Summer): 262—7.

Hope, Jack. 1996. A better mousetrap. American Heritage 47 (6, October): 90—7.

Lowy, Alex , and Phil Hood. 2004. The power of the 2x2 matrix: Using 2x2 thinking to solve business problems and make better decisions. San Francisco: Jossey-Bass.

Pine, B. Joseph, II , and James H. Gilmore. 1998. Welcome to the experience economy. Harvard Business Review 76 (4, July-August): 97—105.

Schmitt, Bernd H. 1999. Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York: The Free Press.